
Why Albania's Reputation Is Kosovo's Biggest Problem
The Cost of Being Mistaken for Someone Else.
Research QuestionWhen a country hasn't defined who it is, it ends up absorbing the identity of whoever it stands closest to โ along with their reputation, their headlines, and their costs. How has Kosovo's failure to build a distinct civic identity caused it to default into Albania's ethnic framework, and what has that default actually cost it in tourism, investment, talent retention, and international standing?